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Tuesday, January 29, 2008

Logical Fallacy in PCU Movie

In the movie they use a lot of logical fallacies. The one that stood out to me the most was when the freshmen and the pit boy go to the collie head(vegan) protest. The pit boys states that " the collie heads find a global issue and stick with it for a week. This was funny because everyone knows that protest groups just focus on that one issue.

Monday, January 28, 2008

Into the Wild


After first reading the excerpt from Into the Wild I thought that McCandles (Alex) had gotten caught up in the novel written by Leo Tolstoy. I thought after reading the novel he then wanted to leave the life of the character in the novel to see how life would be if he experienced it that way. Indeed that was not why Alex wanted to go on his adventure into the bush(wild). After getting the background information about Alex things that you read in the beginning start to all come together and give you a better understanding of how Alex became the way he was. The story of McCandles is somewhat controversial to people because they don't understand how a college student could have went through all that happened in the reading.
Alex came from a wealthy and groomed family. When Alex was young his parents took notice to his ambitious to be the best. In high school his teammates realized that there was something different about him. He make them go run in unknown areas so that they would almost feel lost. Then when they would run slightly until they found a road they new and then sprint back to where they started. Alex did this because he believed that it was all mental and it quite simple to just focus your energy and win a race if you went to this regiment know as "The Road Warriors" Alex as you can see wasn't like the typical high school student and would continue to be that way the rest of his life.
Entering college Alex bought a Datsun and started going on little adventures. Then while in college some of his friends started noticing that he was changing. Alex began to start distancing himself from his friends. This is when he began to want to go on more roads trips and not talk to his parents and sister. When he graduated from Emory with a degree in history/anthropology, he declined membership into Phi Beta Kappa because he thought that titles and honors where not important. He also donated the rest of his college fund to the Oxford Famine Relief Fund. This is when he began to not have contact with anybody he knew after he graduated.
By the end of the reading Alex dies in the woods in Alaska. People all have different thoughts about why he went into the woods in the first place. Some believe it was a suicide. Reading the excerpt I gather that in his youth he read a lot and this was were his insight to know things and get better made him become very passionate. His passion then made him cocky and then when became set on an idea no one could get him to change his mind. Alex had become so composed with wanting to figure why things were not fair for everyone, that he started to become agitated by that and lashed out by not contacting his family when he went on adventures. In the woods he began to figure out himself and become more in tune with himself. He did try to come back to civilization but couldn't make it by foot and didn't want any help. But in his passing away he was calm and at peace with his self. This reading taught me that you can't try hide from your problems and try and fix them as you are hiding because the result don't always come out how you expected. In a since only fix the things you can fix and make a plan for how to fix everything else because you can self destruct.

Monday, January 21, 2008

Aids and Advertising


The United Colors of Benetton launched this photo campaign to raise money and spread awareness of Aids. Even though the photo was not a pleasant photo, it caught the attention of many people. The photo was a way to get people to start thinking about how Aids was no longer a disease just related to gay men. The photo had a lot of controversy around it because no one had every done a campaign this way before. The photo in return brought the United Colors of Benetton a lot money, and they gave a undisclosed amount to charity. Even though some people don't agree with the ad. It doesn't take away the fact people still bought clothes, gained awareness and that they even gained customers because of this ad. Some would even say that Gap even revamped this campaign in a more appealing way. Gap decided instead of showing a picture they would make a special line dedicated solely to Aids. This clothing line was called RED and when you purchased an item you got a information booklet. So in a since even though the clothing lines make way more money than they give to charity. People as a whole can't deny that it makes you want to be more aware about Aids and how it is taking over.
Though Yoplait products are less jaw dropping does it really catch your attention more? Have you taken it upon yourself to know more about breast cancer which is what Yoplait's campaign ad is all about? Yes, the company also shows us healthy people that have recovered from the disease, which is always good to see.
The ad campaign to me was shocking at first. After I started to look deeper at the situation I started thinking about how could a company use this picture to try and raise awareness. Then it dawned upon me that if you have a shocking enough photo, slogan etc... people will remember it no matter what. So the ad did serve as a useful way to catch your attention and want to learn more about how some one can look this sick. I do believe it could have been done differently but, who am I to try and discredit someones hard work and effort to raise money for a good cause. Also knowing how much the clothing companies or the food industries make off of the campaign for Aids awareness doesn't match up to the donation, how can you discredit there efforts. How many people do you that are even trying to do anything about Aids. I mean how many people do you know that do anything for basically dirt cheap in America. The reality is American people people like to see drama and agony. The more dramatic something is the longer the impression stays with you. So in all the campaign does have a good effect. Even though as people we might not all agree with the method that launched the campaign, I pretty sure that if you say that clothing store that you would go in and at least look at the clothes and ask how the contribute to an Aids organization.